OVERLAND PARK, Kansas, July 9, 2019 — MSTS, a global B2B payment and credit solutions provider, and SCHERMER, a global B2B marketing agency today announced their 4Business partnership. Together, the B2B payment systems and marketing leaders created 4Business to enable B2C brands to expand into the B2B market through customized solutions and a streamlined, omni-channel buying experience.
This partnership was created to enable local and global brands to work with a new class of buyers that demand a higher level of service, tailored solutions and useful content. MSTS and SCHERMER each have provided brand, demand and buying solutions to traditionally B2C companies like Best Buy and Red Wing, which helped differentiate themselves from competitors.
“We are excited that our partnership with SCHERMER will help companies looking to expand in the B2B space grow to their full potential,” said Brandon Spear, president at MSTS. “When established B2C brands are first starting out in B2B, they often lack the back office processes and capital to extend terms to their B2B customers. 4Business helps these companies create the right strategies to be successful.”
MSTS’ Credit as a Service® (CaaS) solution makes the ability to pay on terms as easy as accepting credit cards. Its suite of applications and services allow companies access to robust payment and credit solutions, sophisticated managed services and expert-driven integrations to power global commerce. SCHERMER leads and launches B2B brand and marketing programs with capabilities in research and analytics, branding, the buyer-journey and personas. Together, their capabilities offer B2C brands the necessary resources to position their products and services in front of B2B buyers.
“Our focus with 4Business was to create a marketing and technology stack that would encompass everything brands would need to go to market,” said Chris Schermer, president and chief brand officer at SCHERMER. “With SCHERMER’s marketing services and MSTS’ CaaS solution, we were able to do just that — provide B2C brands and B2B buyers the necessary capabilities to create a seamless customer experience.”
In the future, MSTS and SCHERMER plan to implement additional e-commerce and sales solutions into 4Business that would continue to support the companies they work with in growing their B2B revenue.
MSTS is a financial technology company, working globally with B2B companies across transportation, manufacturing, retail and eCommerce. MSTS’ Credit as a Service solution accelerates business commerce by streamlining payments and A/R processes. On behalf of its clients, MSTS processes over $5 billion in transactions a year. MSTS, a wholly-owned subsidiary of World Fuel Services Corporation, has 40 years of experience underwriting businesses for credit and facilitates transactions for its customers in over 190 countries and territories.
With capabilities in research + analytics, branding + go-to-market, digital + content marketing, and UX + UI, SCHERMER can help you discover buyer and market insights, define differentiating GTM strategy, develop compelling content and campaigns, design engaging sales and digital experiences, and deliver real results. SCHERMER is a member of MAGNET (Marketing and Advertising Global Network), an alliance of 40+ independent agencies worldwide. With our formalized partnerships and practices, we can tap into expanded expertise and provide regional support for our global clients.