Adopting Language Diversity into Your Digital Transformation Ensures a Strong Partner Ecosystem and Wide-Reaching Customer Base.
Honoring the importance and heritage of language, The United Nations began International Mother Language Day in 2000 to promote linguistic and cultural diversity across the world. It is celebrated on February 21 each year because on that date in 1952, students in the south Asian country of Bangledesh fought for linguistic and cultural rights.
Language is powerful. It bridges gaps and makes connections. By incorporating language diversity into your business, and by extension your product, there is a direct correlation to an improved customer experience. Deep loyalty is formed through positive customer experiences. It can be more impactful than competing on price and product. Providing customer support in a multitude of languages is key to earning customer loyalty. In fact, 74% of customers are more likely to repurchase or use services again when after-sales care is available in their own language. Research shows 29% of businesses have lost clients because they don’t offer multilingual support.
A Commitment to Language Diversity Strengthens Your Place in the Global Marketplace.
Not only does business benefit from diverse human capital, companies with higher-than-average diversity had 19% higher innovation revenues, and are 70% more likely to have entered a new market within the past year. Innovative products combined with a language-diverse team, positions companies to a wider customer base with deeper sales. . One study found only 19% of contact centers provide language support for even the most common communication channel: voice.
A Strong Partner Ecosystem is Imperative to B2B eCommerce Organizations Looking to Scale Their Language Support and Grow Their Customer Base.
The world is an increasingly connected place, due in part to the rapid pace of digital transformation in the workplace, a trend greatly exacerbated by the COVID-19 pandemic. As an international company, MSTS employees span the globe with offices in Costa Rica, Australia, Singapore, Europe, and Latin and North America, we’re proud of a company culture as rich in diversity as it is innovation.
A Multi-Lingual Staff Supporting Customers Post-Sale is One Way to Showcase Excellence in a Global Marketplace.
International payment resources, like Credit as a Service (CaaS), a credit management and accounts receivable solution, offer an opportunity to increase working capital and support A/R and customer support functions. CaaS extends Net30 terms to your customers, while providing outsourced, reliable A/R automation and support in languages including Spanish, French, Swedish and Luganda. Interested in learning about the global payments resources MSTS provides? Request a personalized walkthrough today.