Earned Media

News Image News Image
05/25/2018
Taking B2B eCommerce Omnichannel

No B2B transaction occurs in a vacuum. Buyers and suppliers must consider the history of their relationship, negotiated rates and payment terms, and the reputations of the companies working together. Every interaction — from negotiating contracts to making payment to extending credit — is connected, but the complexity of B2B commerce creates many opportunities for disjointed, friction-filled experiences on both sides.

Brandon Spear, president of global B2B payment and credit solutions provider MSTS, said these negative experiences can be frequent, potentially jeopardizing the buyer-supplier relationship at a time when it’s becoming a more strategic component of B2B commerce than ever. A simple change in commerce channel is just one example of how a B2B transaction can quickly go awry if buyers and suppliers are not interconnecting their processes.

Spear told PYMNTS, “If you purchase from a retailer who has a B2B channel from their eCommerce platform, then walk into a physical store, or maybe you phone them to place an order — how does that seller still maintain their omnichannel solution for you so they know who you are, and interact with you the same way, whether you’re online or on the phone or in a physical store? That’s a challenge.”

Read the full article by PYMNTS to see what components build a successful omnichannel strategy. 

In the Press

Media Image
12/06/2019
Curing The $2.4T Manufacturing Sector’s Cash-Flow Crunch

The U.S. manufacturing sector, valued at approximately $2.4 trillion, accounts for an estimated 11 percent of the national gross domestic product (GDP). However, U.S. manufacturing has encountered significant damage recently over the ongoing trade war with China. In fact, the U.S.

Media Image
12/04/2019
Exec: Continually Adapting Keeps 40-Year-Old B2B Solutions Provider Growing

When Brandon Spear took over as president for MSTS four years ago, the company began to shift away from what it had been focused on for 40 years prior.

Media Image
12/04/2019
Cart Abandonment Issues? It Might Be Your Outdated Payment Processes

By Brandon Spear

Media Image
12/02/2019
Four Ways Women in Business Can Succeed Without Relying on Loans

By Martha Salinas

Media Image
10/31/2019
The Future Of Venture Capital Funding Is Female

By Martha Salinas

Media Image
10/30/2019
Leaning Into Venture Capital: How Women Can Secure Funding in a Male-dominated Space

By Martha Salinas

Media Image
10/21/2019
B2B Buyer Expectations Are Evolving — Can Your Payment Processes Keep Up?

By Brandon Spear

Media Image
10/12/2019
The Order to Cash Cycle Seeks Its Automated Reinvention

In B2B, suppliers and getting them paid is a friction-filled process.

The friction is especially acute in manufacturing. The relationships between manufacturers and their suppliers often cross borders, and payments can involve several different currencies.

Media Image
09/25/2019
B2B Buyers Abandoning Their Shopping Carts for Faster Checkouts
Media Image
09/12/2019
Neutralizing The Clash Of The B2B Buyer And Supplier Titans

The “clash of the titans” is a metaphor that is used to describe situations in which two powerful forces refuse to yield to the wishes or conditions of the other.