Earned Media

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04/20/2019
How to Impress B2B Customers with an Elevated Omni-Channel Experience

By Brandon Spear

Today’s buyers are accustomed to the Amazon experience: a multi-million-dollar web platform with a streamlined interface and a highly predictive process. For years, B2B customers tempered their commerce in comparison with consumer shopping. But with U.S. B2B eCommerce set to reach $1.2 trillion by 2021, an adequate online presence is no longer sufficient to satisfy customers who expect the gold standard of omni-channel shopping.

Omni-channel customers are 25% more profitable than customers who only shop in-store. But a digital makeover and sophisticated customer analytics are often out of reach for many B2B companies, especially those identified as small and medium-sized businesses (SMBs). In this case, a few simple strategies can improve the B2B omni-channel buying experience.

Read more on how Brandon Spear goes into multiple payment options, anticipating purchases and identifying what workds for your B2B business in the full article on CustomerThink.com

In the Press

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09/12/2019
Neutralizing The Clash Of The B2B Buyer And Supplier Titans

The “clash of the titans” is a metaphor that is used to describe situations in which two powerful forces refuse to yield to the wishes or conditions of the other.

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09/05/2019
3 Ways Kansas City's Corporate Leaders Can Support Local Startups

By Martha Salinas

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09/04/2019
How Payment Options Drive B2B Buyer Behavior

B2B buyers will spend more—and choose different online sellers—based on whether they can use their preferred payment methods, according to a June 2019 survey of 300 buyers by MSTS, a financial technology provider serving

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09/04/2019
B2B Cart Abandonment: Hidden Problems and Possibilities

MSTS is out with a new report on B2B sellers and buyer payment preferences. There are valuable insights and solutions to some of the challenges faced by B2B sellers, but one statistic shocked me.

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08/23/2019
3 Ways Women Entrepreneurs Can Solve Cash Flow Concerns

By Martha Salinas

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08/21/2019
Finding A New Norm In A Post Brick-And-Mortar World

By Brandon Spear

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08/07/2019
What's New in B2B Payments? Credit as a Service

By Brandon Spear

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07/02/2019
Top 21 Business Financial Streamlining Tips from the Pros

1. Establish a Succession Plan - Jay DesMarteau, Head of Commercial Specialty Segments, TD Bank

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06/10/2019
Brandon Spear on CaaS: ‘Find a way to solve payments pain points and you’ll create a real advocate inside a business’

With Brandon Spear

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06/07/2019
How Tech Gives SMBs the Confidence to Go Up Against Goliaths

By Brandon Spear

For small and midsize businesses (SMBs), competing against big-name brands can seem difficult, if not impossible. Numerous advantages, including greater brand recognition and larger budgets, often stack the deck against SMBs.