By Brandon Spear
Today’s buyers are accustomed to the Amazon experience: a multi-million-dollar web platform with a streamlined interface and a highly predictive process. For years, B2B customers tempered their commerce in comparison with consumer shopping. But with U.S. B2B eCommerce set to reach $1.2 trillion by 2021, an adequate online presence is no longer sufficient to satisfy customers who expect the gold standard of omni-channel shopping.
Omni-channel customers are 25% more profitable than customers who only shop in-store. But a digital makeover and sophisticated customer analytics are often out of reach for many B2B companies, especially those identified as small and medium-sized businesses (SMBs). In this case, a few simple strategies can improve the B2B omni-channel buying experience.
Read more on how Brandon Spear goes into multiple payment options, anticipating purchases and identifying what workds for your B2B business in the full article on CustomerThink.com.
In the Press
The “clash of the titans” is a metaphor that is used to describe situations in which two powerful forces refuse to yield to the wishes or conditions of the other.
By Martha Salinas
MSTS is out with a new report on B2B sellers and buyer payment preferences. There are valuable insights and solutions to some of the challenges faced by B2B sellers, but one statistic shocked me.
1. Establish a Succession Plan - Jay DesMarteau, Head of Commercial Specialty Segments, TD Bank
With Brandon Spear
By Brandon Spear
For small and midsize businesses (SMBs), competing against big-name brands can seem difficult, if not impossible. Numerous advantages, including greater brand recognition and larger budgets, often stack the deck against SMBs.