The Amazon Effect has changed the expectations of B2B buyers, who now expect their B2B transactions to mirror their B2C experiences -- not just online, but everywhere they buy. In fact, nearly 70% of customers prefer to spend money with omni-channel sellers. This is good news for suppliers, because omni-channel customers are 15% more profitable than online-only shoppers and 25% more profitable than call-in or in-store-only customers. To realize the most value from these buyers, sellers need a 360 degree view of their purchasing behavior, regardless of where they buy. There is a $1.2 trillion opportunity in B2B eCommerce, so getting it right matters. Today, 50% of B2B companies sell online, but that number is expected to jump to 70% in the next two years. Often, the stage that makes or breaks 5-star customer experiences online is checkout, where sellers are misaligned with the purchase controls and preferences of buyers. Whether you have an eCommerce site, or are in the process of implementing one, now is the time to make adjustments to maximize sales.
How can leading B2B companies develop winning omni-channel strategies and align payments with the needs of buyers? This webinar is here to help.
-Match your omni-channel payments strategy with your omni-channel sales strategy
-Align with customer expectations; offer payment by invoice, purchase controls, dynamic pricing and instant onboarding
-Execute an effective eCommerce strategy to start selling online
Watch the webinar here:
B2B Online is the ONLY pan-European event bringing together eCommerce, Customer Experience and Digital Marketing executives from manufacturers and distributors to share insights on digital transformation. Join Europe’s top manufacturing and distribution companies who share practical insights on how to power innovative omni-channel customer experiences, leverage advanced data analytics for customer insights, and optimise the manufacturer - distributor relationship.
Read more about B2B Online Europe here.
Now in its second year, B2B Online Asia is the ONLY event where CDOs, CMOs, Heads of eCommerce and Digital Marketing from manufacturing and distribution meet and learn, and build a true community. With an agenda dictated by leaders in the industry sharing real world case studies, and the most disruptive eCommerce and digital marketing content, B2B Online Asia is designed to provide actionable insights to grow business, faster.
Learn more about B2B Online Asia here.
A digital-first B2B economy is no longer a lofty idea that belongs in the future. It’s happening right now and B2B professionals have no higher priority than positioning their companies to win the high-stakes ecommerce race. B2B Next is the premier conference for B2B executives embracing the ecommerce opportunity.
After a record breaking event last year, 15,000 delegates will come together at eCommerce Expo 2019. The event, in association with IMRG, is the must-attend event for everyone involved in B2B or B2C ecommerce. There will be a brand new UX & CRO Theatre and guarantee even more exhibitors this year. And, the show is once again co-located with Technology for Marketing & ad:tech, making 3 shows in one.
Learn more about eCommerce Expo here.