The Amazon Effect has changed the expectations of B2B buyers, who now expect their B2B transactions to mirror their B2C experiences -- not just online, but everywhere they buy. In fact, nearly 70% of customers prefer to spend money with omni-channel sellers. This is good news for suppliers, because omni-channel customers are 15% more profitable than online-only shoppers and 25% more profitable than call-in or in-store-only customers. To realize the most value from these buyers, sellers need a 360 degree view of their purchasing behavior, regardless of where they buy. There is a $1.2 trillion opportunity in B2B eCommerce, so getting it right matters. Today, 50% of B2B companies sell online, but that number is expected to jump to 70% in the next two years. Often, the stage that makes or breaks 5-star customer experiences online is checkout, where sellers are misaligned with the purchase controls and preferences of buyers. Whether you have an eCommerce site, or are in the process of implementing one, now is the time to make adjustments to maximize sales.
How can leading B2B companies develop winning omni-channel strategies and align payments with the needs of buyers? This webinar is here to help.
-Match your omni-channel payments strategy with your omni-channel sales strategy
-Align with customer expectations; offer payment by invoice, purchase controls, dynamic pricing and instant onboarding
-Execute an effective eCommerce strategy to start selling online
Watch the webinar here:
B2B Online is the ONLY event where the top minds in manufacturing and distribution meet and learn, and build a true community. With an agenda dictated by leaders in the industry, the most disruptive digital and eCommerce content, B2B Online is designed to give you actionable insights to grow your business, faster.
B2B Online is the ONLY pan-European event bringing together eCommerce, Customer Experience and Digital Marketing executives from manufacturers and distributors to share insights on digital transformation. Join Europe’s top manufacturing and distribution companies who share practical insights on how to power innovative omni-channel customer experiences, leverage advanced data analytics for customer insights, and optimise the manufacturer - distributor relationship.
Read more about B2B Online Europe here.
MagentoLive Europe will attract the biggest innovators in eCommerce. Come and network with leading merchants, partners, and developers, and join industry leaders in live keynote sessions, merchant panels, and workshops.It’s also your opportunity to discover the latest Magento news, join the conversation about commerce trends and growth, and network with knowledgeable community members who will help you grow your business to the next level.
Read more about MagentoLive Europe here.
A digital-first B2B economy is no longer a lofty idea that belongs in the future. It’s happening right now and B2B professionals have no higher priority than positioning their companies to win the high-stakes ecommerce race. B2B Next is the premier conference for B2B executives embracing the ecommerce opportunity.
Be sure to stop by booth 708 to see our demo and learn more about Credit as a Service®.