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01/08/2019
Experience – Not Brand – Loyalty is the Next Big Thing in B2B

The expectations of B2B buyers are evolving. Today, buyers are looking for the same ease and convenience Amazon delivers for B2C transactions. Satisfying such demand, however, isn’t as simple as developing an online presence.

Most businesses already complement their in-person experiences with digital capabilities. In fact, two out of three B2B companies offer omnichannel support across all transactions. It’s easy to see why. Multi-channel customers are 15 percent more profitable than those who shop exclusively online and 25 percent more profitable than customers who only shop in-store.

As more competitors aim to capitalize on this opportunity, it won’t be long until omni-channel offerings become common across the industry. Separate yourself from the pack and start to build loyalty among B2B buyers by developing an experience they can’t find anywhere else. From supporting alternative payment options to staying on top of customer needs, minimizing friction throughout the customer experience will keep them coming back for more.

Read the full article, written by Brandon Spear, on PaymentsJournal, here.

In the Press

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08/07/2019
What's New in B2B Payments? Credit as a Service

By Brandon Spear

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07/02/2019
Top 21 Business Financial Streamlining Tips from the Pros

1. Establish a Succession Plan - Jay DesMarteau, Head of Commercial Specialty Segments, TD Bank

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06/10/2019
Brandon Spear on CaaS: ‘Find a way to solve payments pain points and you’ll create a real advocate inside a business’

With Brandon Spear

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06/07/2019
How Tech Gives SMBs the Confidence to Go Up Against Goliaths

By Brandon Spear

For small and midsize businesses (SMBs), competing against big-name brands can seem difficult, if not impossible. Numerous advantages, including greater brand recognition and larger budgets, often stack the deck against SMBs.

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04/29/2019
5 Ways to Personalize your B2B eCommerce

By Brandon Spear

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05/20/2019
Four Tips for Reducing Your DSO

By Brandon Spear

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04/05/2019
Expert: How Smaller Merchants can Compete with Large Competitors

By Brandon Spear

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04/20/2019
How to Impress B2B Customers with an Elevated Omni-Channel Experience

By Brandon Spear

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02/12/2019
3 Ways Credit as a Service Unlocks E-Commerce Growth

By Brandon Spear

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01/31/2019
OP's MSTS Finds the Sweet Spot with CaaS and Drives Big Growth

By Leslie Collins  – Staff Writer, Kansas City Business Journal | Jan 31, 2019

MSTS' new credit-as-a-service offering for small and midsize businesses is resonating in the market and helped the Overland Park company reach a new industry.