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Driving B2B Marketplace Experiences and Adoption, a Webinar

On December 8, MSTS CEO Brandon Spear and guest speaker Allen Bonde, VP Research Director at Forrester led this webinar to discuss how the audience could differentiate their marketplace.

Key Takeaways:

  • How to capitalize on the explosion of B2B marketplaces and the rise of niche marketplaces
  • Lessons learned from first-movers and how SaaS marketplaces provide a blueprint
  • Identify ways to boost buyer and seller adoption from promotion, search and shipping to payments

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