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A/R Can Create a Better B2B Payment Experience

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A/R has an opportunity to create a better B2B payment purchasing experience

B2B buyer expectations are accelerating, heightened by advances in payment technologies and an ever changing financial landscape. In the fact of these shifting expectations, accounts receivable (A/R) teams need to be savvy to adjust.

When A/R teams aren’t equipped to meet buyer demands, they risk frustrated customers, cart abandonment and increased days sales outstanding (DSO) — all of which can lead to diminished customer loyalty. The bottom line: A/R has the opportunity to positively impact an organization’s EBITDA, but currently, manual tasks, resource-heavy processes and dated technology are holding them back. 

But when A/R teams create better customer experiences, they help keep cash flowing efficiently and reliably — a critical component of healthy EBITDA. With a bigger seat at the table, A/R can be an organization’s strongest steward of cash while also effectively managing revenue for the future. Simultaneously, better customer service leads to more loyal customers and bigger share-of-wallet. To achieve this, leaders must look to better technology and partners.

As B2B buyer expectations shift, we have developed a guide for meeting them. Take the next step toward empowering your A/R teams to improve cash flow by downloading our whitepaper.